About Jonathan
What I Do
I lead high-performance teams that produce compelling content and develop communication channels to help organizations meet their strategic objectives. I'm a detail-oriented project manager who has overseen a variety of publications and promotional campaigns that balance strong storytelling and strategic messaging. I'm a strategist and facilitator who brings together organizations and individuals with shared interests to help them meet mutually beneficial goals. Currently I am vice president for communications for the Terminal Modernization Program with the Allegheny County Airport Authority. Most recently I was vice president of public relations and marketing at Robert Morris University.
Specialties: Strategic messaging; media relations; executive communications; story telling; crisis communications; government relations; publications; social media; copywriting; speech writing; internal communications; content marketing; inbound marketing.
Recent Achievements
I directed a paid media campaign to to alert the traveling public to airport construction and build excitement for the new Pittsburgh International Airport. Included YouTube, Google, digital display, Facebook/Instagram and broadcast radio. Exceeded industry benchmarks for engagement and conversions.
I conceived and directed a communications campaign to unveil the connector bridge that will link the new terminal at PIT to the existing airside terminal and advise employees, travelers and other stakeholders of construction impacts. Included in-person employee meetings, a tour for news media, and employee publications.
My team at Robert Morris University worked with the enrollment management team to yield a freshman class in the midst of the Covid-19 pandemic that was 23% larger than the previous year, and was the most diverse in RMU history with the strongest academic credentials.
A comprehensive RMU brand campaign, “Get Ready”, that is steeped in sophisticated stakeholder and market research. The campaign includes multimedia storytelling and brand experiences.
A public relations and marketing campaign for the UPMC Events Center, a 4,000-seat multipurpose arena and conference facility, from the time construction was announced through the grand opening. The initial announcement boosted RMU’s social media engagement and reach by more than 1,000%.